What Happens to Emerging Markets (EEM) When Retail Sales Contract?
What happens when retail sales contract for 3+ consecutive months? Consumer weakness signal, recession confirmation, and retail sector impact.
How Emerging Markets (EEM) Responds
Scenario Background
Retail sales measure consumer spending on goods across retail establishments. Three consecutive months of contraction (after seasonal adjustment) signals genuine consumer weakness rather than noise. Retail sales account for roughly 40% of consumer spending, and consumer spending drives 70% of US GDP, making retail sales a leading GDP indicator.
Read full scenario analysis →Historical Context
Retail sales contracted for multiple months during 2008-2009 (peak contraction -10% YoY), 2020 (-20% in April alone), and briefly in 2022 (inventory destocking). The 2001 recession saw milder contractions. In each case, consumer discretionary stocks led declines, and consumer staples demonstrated relative outperformance. Post-COVID retail sales have been unusually resilient due to accumulated savings and inflation.
What to Watch For
- •Real retail sales YoY turning negative
- •Retail inventory-to-sales ratio rising above 1.5
- •Credit card spending decelerating sharply
- •Restaurant/food service spending declining
- •E-commerce growth decelerating below 5% YoY
Other Assets When Retail Sales Contract
Other Scenarios Affecting Emerging Markets (EEM)
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